We can conserve birds and biodiversity – if we have the will. Global environmental commitments are in place but now must be realised. Though we are not yet investing nearly enough, effective conservation is easily affordable, and (given the benefits) a bargain. Moving forward we need to link biodiversity more clearly to people’s livelihoods and well-being, to build constituencies for change, and to look after both key sites and the wider landscape. Birds are showing the way, and also helping us to keep track of progress.