22 Apr 2021

Activist clothing company Patagonia endorses 1Planet1Right campaign

Outdoor clothing company Patagonia is known not only for its products, but for also for its activism on behalf of the planet. Now, they are encouraging their fans, followers and customers to sign our 1Planet1Right petition to make a healthy planet a human right - a fantastic boost for this campaign.

Yvon Chouinard, Founder of Patagonia © Tim Davis
Yvon Chouinard, Founder of Patagonia © Tim Davis
By Christopher Sands

There are times when you are reassured you’re on the right track – for rock climbers pushing for a summit before a storm closes in, and for NGOs like BirdLife fighting to save the planet. And times like now, when one of the planet’s most innovative mountaineers and environmental leaders endorses your work. Our 1Planet1Right campaign to make a healthy planet a universal human right under the United Nations has received the support of Yvon Chouinard and his extraordinary company Patagonia. In 1973, Chouinard founded Patagonia, the world class outdoor clothing company known the world over and treasured not only for the durability of its products, but for its activism on behalf of the planet, conservation and sustainability.

Putting his money where his mouth was, in 2002 Chouinard founded 1% for the Planet and Patagonia became the first business to commit 1% of annual sales to the environment. Since then, 1% for the Planet members have given back more than US$ 270 million to the environment.

From supporting youth campaigning against oil drilling to suing the US president, Patagonia say they take action on the most pressing environmental issues facing our world. Their website Patagonia Action Works explains how it “connects its vast audience with organizations to take action to protect people and the planet.” In their words, they use the resources they have – their voice, their business and their community – to do something concrete about saving the planet.

This is why we’re so gratified by Patagonia’s recommendation that its fans, activists, consumers and followers sign the 1Planet1Right petition. Our work so far has helped get the issue tabled by the United Nations Human Rights Council and earned the endorsement of the UN Special Rapporteur on the Environment & Human Rights, Dr David Boyd. Progress is tangible and support is building.



Patagonia has supported communities and grassroots groups for almost 40 years, raising awareness of the environmental crisis and pushing for concrete action. But in this time of unprecedented threats, it’s often hard to know the best way to get involved; there are myriad choices we must make as individuals. In our consumption and in our political choices, Patagonia has provided a set of ideas, principles and suggestions over the decades to help us act effectively to save our home planet. That’s why they’re in business. And that’s why when Patagonia suggests joining the 1Planet1Right movement as part of their recommended actions, we are thrilled and grateful.

Recognition of a universal human right to a healthy natural environment is just one piece of the jigsaw puzzle assembled to address the existential crises of climate and collapsing biodiversity which

threaten life on planet earth as we know it. If the COVID-19 crisis teaches us anything, it is how the reckless way we treat nature threatens our lives, our economies and our very future. A post-COVID recovery must be green and sustainable, and leave business as usual in the past.

So join Patagonia, Yvon Chouinard and hundreds of thousands of people in speaking up for the planet.