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A Timely Celebration for BirdLife Science

Chopard pays tribute to Her Imperial Highness Princess Takamado

As a unique tribute to Her Imperial Highness Princess Takamado, the Honorary President of BirdLife International for 15 years, and to celebrate BirdLife’s 100th Anniversary, the renowned jeweller Chopard has created a one of a kind timepiece.

Called the L.U.C. XP BirdLife, the watch, in ethical 18-carat white gold, features a dial with a Grand Feu enamelled depiction of the delicate Pallas’s Rosefinch. This 17th century technique brings to flaming life the beige, red and pink plumage of this small Eastern-Asia songbird which graces the centre of an oval-shaped medallion rimmed with diamonds.

With an ultra-thin case measuring 35 millimetres in diameter, the watch was revealed on April 18th 2023 by Chopard Co-President Karl-Friedrich Scheufele, in the presence of Her Imperial Highness. Proceeds from the sale of this one-of timepiece will be donated to the BirdLife International Japan Fund for Science established to commemorate Princess Takamado’s 15th anniversary as the Honorary President of BirdLife International. The fund was initiated by Princess Takamado to support scientific research and the analysis of threats to endangered bird species and their future.

Chopard has been cooperating with BirdLife International since 2019. 

The Honorary President of BirdLife International, Her Imperial Highness Princess Takamado of Japan and Chopard Co-President Karl-Friedrich Scheufele