Common, who are you calling common??? November 12th – Robin Redbreast Day
Today is the inauguration of Robin Redbreast Day, November 12th – what, you say? Never heard of it. Well, mark your calendars from now on, as this special day helps BirdLife International and her partners in saving birds and their habitats, with a special focus on raising awareness about keeping common birds common.
In 1912 the Chairman of Redbreast Irish Whiskey saw a common robin redbreast through his binoculars and he fell in love. Today, over 100 years later his passion has led the brand to support BirdLife International in an exciting global campaign which is being kicked off today with the inaugural Robin Redbreast Day – each viewing of the fun video starring Irish comic Chris O’Dowd for the next month will trigger a .25 cent donation to BirdLife International – and sales of 21,000 of their iconic and very fine Redbreast 12 (years) Irish whiskey with its cool birdfeeder packaging will steer a charitable donation to us as well for each bottle sold.
The campaign is called Project Wingman, and you can learn lots more about it here https://redbreastwhiskey.com/en-EN/robin-redbreast-day – the overall goal is to support us across our work to protect birds and their habitats, with a communications focus, because of the robin, on keeping common birds common.
The BirdLife Partnership policy team reflect on the gloomy outcome of the latest UN biodiversity meeting in Kenya, saying that governments now have only five months to put the world on a nature-positive trajectory before CBD COP15 in December.
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