Partnership with


The partnership with BirdLife will support 

Toyota Environmental Challenge 2050


‘to reduce the environmental impact as close to zero as possible

and realise a net positive impact’


Currently, BirdLife International and Toyota Motor Corporation run two projects.


1)      Car Donation Program

In 2016, BirdLife International and Toyota Motor Corporation launched a 5-year project to support vital conservation work for Red List species in which Toyota is donating cars to BirdLife Partner organizations. These cars will be used to ensure effective and efficient delivery of conservation projects targeting Red List species whose habitats can be accessed only through rough terrain.

So far, four cars were donated to Pronatura Sur (Mexico) and BirdLife South Africa (South Africa) in 2016, and SAVE Brasil (Brazil) and Viet Nature Conservation Centre (Vietnam) in 2017 (Links to the videos from the recipient Partners).



2)  PRISM (Practical Impact Assessment Methods for Small and Medium-sized Conservation Projects)

As a further commission, Toyota is supporting the development of PRISM (Practical Impact Assessment Methods for Small and Medium-sized Conservation Projects). This project aims to develop guidance materials and build capacity for evaluating the impacts of small and medium-sized conservation projects. Evaluating the impacts (positive and negative) generated by conservation projects is essential for enabling practitioners to learn from experience, take informed decisions and effectively communicate project results. However, existing evaluation methods are often unsuitable for small and medium-sized projects, which are tend to have limited capacity and resources to dedicate to evaluation.

With Toyota’s support, we have expanded and accelerated development of PRISM. Since 2016, Toyota have supported the overall coordination of the project as well as three pilot evaluations of projects in Vietnam, Indonesia, and Thailand. These pilot evaluations will provide valuable feedback to improve the guidance and training materials developed by PRISM and provide useful case studies to illustrate good evaluation practice. A further pilot evaluation is due to take place in Africa later in 2017.

Critically endangered Spoon-billed Sandpiper © Ayuwat Jearwattanakanok


Evaluation work with local people


Toyota is the first Japanese company to sign a Global Corporate Partnership agreement with BirdLife International. 




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