Head of Digital Engagement and Fundraising

Application deadline: 
Monday, 16. August 2021 - 23:45

Head of Digital Engagement and Fundraising

Location: Cambridge, UK
Full time: 35 hours per week
Contract: Open ended
Salary: up to £50,000 per annum, depending on skills and experience, plus competitive 12% pension benefit
Annual Leave: 25 days pro rata in year 1, increasing by 1 day pa to 28 days
 
BirdLife International is the world’s largest nature conservation partnership. Through our unique local-to-global approach, we deliver high impact and long-term conservation for the benefit of nature and people.
 
We are now seeking an experienced, results orientated leader for the newly created role of Head of Digital Engagement and Fundraising. Using your demonstrable knowledge of the digital marketplace, including excellent understanding of the internet and up-to-date knowledge of industry trends, you will take responsibility for:
 
Creating, developing and monitoring the digital fundraising strategy and digital roadmap, integrating this into the broader fundraising and communications strategies
Plan, execute and monitor strategic digital activity to support the acquisition, retention and engagement of supporters, delivering unrestricted income to enable BirdLife’s work. Channels include e-mail, Facebook advertising, new forms of social media, and AdWords
Acting as one of the organisation’s in-house digital experts. Advising on best practice and trend insights to enable BirdLife to innovate, and to drive any digital opportunities within the organisation, collaborating closely with digital and campaigning comms officers
Working with the Head of Mid-Level Giving to ensure best in class supporter care which is focused on the long-term relationship with donors and delivers retention rates higher than the sector average
Overseeing the maintenance, development and continuous improvement of the BirdLife’s social networks, email marketing platform, payment processing platforms, donation pages and forms on an ongoing basis
 
The ideal candidate will have 
Digital communications experience or relevant qualification
Experience in working across organisations and partners 
Proven experience with non-for-profits 
Experience in using platforms such as Facebook Business Manager and Google Ad Words 
 
 
Closing date: 16 August 2021
 
Application: Applications should include a covering letter summarising the applicant’s suitability for the position, a detailed CV and contact details of two referees known to the applicant in a professional capacity. Applications should be sent by email, stating where the advert was seen, to: recruitment@birdlife.org   
Interviews: Only shortlisted candidates will be contacted.