Europe and Central Asia
11 May 2015

BirdLife launches #itsmynature campaign

© Konrad Wothe/Wild Wonders of Europe (www.wild-wonders.com)
By BirdLife Europe

Today we launch our campaign “It’s my nature” (#itsmynature). We have chosen this motto for a million reasons.

Here are just three:

1) From the beginning of the modern economy we have called our natural resources “Common goods”. They belong to all of us, each and every one of us. Air, water, biodiversity, life. Nature is the ultimate “common good”, and there must be a limit to what can be owned, consumed, sold, or destroyed. Because this air is my air, this water is my water, my bird, my tree, and my river. It’s my nature, and you can’t take it away from me.

2) Because “I am” the landscape where I grew up, the field where my father taught me football, the tree that shaded my first kiss, the colours and perfumes of flowers that announced Spring, the Seagulls on my roof that remind me that I am a sailor and should be out at sea. I am these things, they are me, we are connected. It’s my nature.

And 3) Because human beings are not only about slash and burn. Not only about destruction. We care, we protect, we shelter and love. It’s our nature, it’s my nature (to protect Nature). And it's your nature, too.

Now, please, go and make your voice heard.

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Stichting BirdLife Europe gratefully acknowledges financial support from the European Commission. All content and opinions expressed on the ECA section of this website are solely those of Stichting BirdLife Europe.