Europe and Central Asia

BirdLife & LUSH team up to vote for EU Nature

297 stores in 17 countries across EU highlight BirdLife’s #IvoteNature campaign

BirdLife Europe has launched a campaign urging Europeans to vote on behalf of nature in the upcoming EU parliamentary elections. The campaign is inspired by the idea that birds, wildlife, and nature can’t vote for themselves. LUSH Cosmetics have teamed up with BirdLife because biodiversity and birds are disappearing at catastrophic rates. They will dedicate their shop windows across the European Union, from Finland to France, from Belgium to Bulgaria, to feature iconic images of treasured national nature sites with the message that ‘Nature is in Crisis’. 

Supported by local BirdLife partners, LUSH store teams will be on hand to answer the public’s questions about the importance of EU voting to nature. LUSH joined with BirdLife several years ago to support the EU’s signature nature protection laws, the Birds & Habitat Directives, which are among the best laws of their kind on the planet.  The health of our natural environment is inseparable from the health of our civil society and political participation.

Angelo Caserta, Director of BirdLife Europe: “Voting for nature means voting for candidates and parties who take our climate and biodiversity crisis seriously, and more importantly, are determined to turn things around. Every day we are seeing more and more citizens, standing up for nature and speaking out for nature. We hope this campaign reminds Europeans to vote for nature.”


For more information, please contact:

Christopher Sands, Head of Communications, BirdLife Europe
+32 48663 0042

BirdLife Europe and Central Asia is a partnership of 48 national conservation organisations and a leader in bird conservation. Our unique local to global approach enables us to deliver high impact and long term conservation for the benefit of nature and people. BirdLife Europe and Central Asia is one of the six regional secretariats that compose BirdLife International. Based in Brussels, it supports the European and Central Asian Partnership and is present in 47 countries including all EU Member States. With more than 4100 staff in Europe, two million members and tens of thousands of skilled volunteers, BirdLife Europe and Central Asia, together with its national partners, owns or manages more than 6000 nature sites totalling 320,000 hectares.

Lush invent, manufacture and retail fresh handmade cosmetics.  A beauty company with a campaigning heart, Lush are passionate about direct action and use their stores around the world as a platform to shed light on little known social and environmental issues.
Today, Lush operates in 48 countries with 924 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.