BirdLife aims to achieve its conservation goals through conservation science, action on the ground, advocating change, developing capacity and building awareness.
Conservation Science objectives are:
Researching, Synthesising and Managing Data
- Collect and maintain data on bird species, sites and habitats
- Manage processes for storing, analysing, sharing and communicating bird data
- Ensure coordination of national and regional data collecting networks
- Develop environmental indicators using bird data and use these to monitor and report on environmental change.
Planning Action for Birds and People
- Create plans of action and set targets for bird species, sites and habitats
- Integrate bird conservation goals with people's social and economic development
Monitoring and Evaluating Progress
- Monitor and report on progress in conserving the world's birds, sites and habitats
- Evaluate the effectiveness of BirdLife in achieving this strategy and adjust the future direction of BirdLife accordingly.
Action on the ground objectives are:
- Take action on the ground, in collaboration with local communities, to conserve species, sites and habitats
- Demonstrate pioneering and innovative methods of achieving on the ground conservation
- Develop and maintain Important Bird Area caretaker networks
- Promote coordinated conservation actions between countries and regions.
Advocating Change objectives are:
- Promote birds as indicators of biodiversity and environmental change to key audiences, including governments, agencies, intergovernmental bodies, the corporate sector and NGOs
- Seek to include the needs of bird and biodiversity in key policy sectors
- Advocate for the inclusion of bird species, sites and habitats into relevant legislation and global, regional, national and local plans, including treaties, conventions and agreements.
Developing Capacity objectives are:
- Strengthen the capacity and effectiveness of each BirdLife Partner through training in management, fundraising, communication and advocacy
- Expand the geographical coverage of the partnership where potential Partners exist
- Share BirdLife vision, experience, achievements and information throughout the BirdLife network (staff, Boards, members, branches, local groups, chapters, volunteers)
- Promote the BirdLife identity throughout the network.
- Collaborate with organisations and individuals who can contribute to achieving BirdLife's aims
- Generate increasing financial support for BirdLife and ensure that expenditure is targeted at the highest global priorities for birds
- Create financial stability and growth for all Partner and Secretariat 'core' operations/activities
- Collaborate in fundraising to achieve the financial benefits of working together
- Seek to secure and maintain funding for biodiversity conservation within Government and multilateral budgets and to seek to raise money from these budget lines to support BirdLife actions.
Building Awareness objectives are:
- Communicate BirdLife 's achievements and approach to key audiences (media, institutions, NGOs, government agencies, intergovernmental bodies, general public)
- Stimulate an interest in bird conservation worldwide
- Build and integrate education into appropriate BirdLife programmes
- Strengthen BirdLife's ability to run education activities/programmes through sharing resources.