The partnership with BirdLife will support Toyota’s Environmental Challenge 2050 –
‘to go beyond zero environmental impact and achieve a net positive impact’ .
In 2016, BirdLife International and Toyota Motor Corporation launched a 5-year partnership to enable vital conservation work for Red List species.
To initiate the Partnership, Toyota is donating 10 cars to BirdLife Partners over the next 5 years.
Toyota is the first Japanese company to sign a Global Corporate Partnership agreement with BirdLife International.