Awareness, Communication & Branding 8.2: Branding
A brand is the perception around a product. It usually comprises a logo and a message associated with it. The IBA brand greatly supports their promotion and consequently the effectiveness of our efforts to conserve them. The power of the effective promotion of a brand is the subject of large investments by the private sector, while it is often underestimated by conservation organisations.
A brand is basically a certification by BirdLife that adds value and recognition to a site by "certifying" it as of international importance. A BirdLife IBA also helps "protect" and promote the BirdLife IBA programme and distinguish it from other similar programmes.
An IBA brand can be used in many different ways. It can be used to:
visualise and promote the whole IBA programme;
be added to panels and signposts in protected areas, private reserves, and other sites which we advocate for protection that are IBAs;
be put on the covers of book, newsletters bird tourism brochures, etc.
link IBAs in people’s minds
In conjunction with BirdLife organisations’ logos and on their materials, an IBA brand will also add international recognition to the organisation.
- BirdLife's styleguide: IBA branding
- Site Support Groups: Partners in the conservation of IBAs (poster) (PDF, 307KB)
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