Developing Capacity 10.2: The IBA Programme as an NGO Development Tool
The IBA concept effectively links the conservation of birds, biodiversity and ecosystems in one single programme. IBAs are also sites that people who are passionate for birds and nature would like to visit. IBAs are also often beautiful and well preserved natural areas which can attract people for aesthetic and recreational activities, offering the opportunity to promote conservation to a not-yet-converted new audience.
Being at the core of the BirdLife Partnership Strategy, the IBA programme offers many opportunities for an organisation to deliver effective conservation as well as to support its growth by:
- inspiring a coherent and tangible strategic plan and conservation programme for the whole organisation;
- raising the organisationís profile to the public and decision makers as a concrete, effective and authoritative conservation NGO which has good data and delivers conservation on the ground based on well established priorities;
- capitalising on concrete conservation actions for specific sites for recruiting volunteers, members and for raising funds;
- developing a decentralised network of volunteers, members and local groups around the conservation of IBAs that can also support the growth of the organisation (contributing to raising local profile, members and funds).
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