Advocacy 4.3: Audiences

J Winkelman Several regional and national workshops were held to plan this major piece of work Zoom In

There are many different potential audiences for advocacy, at the local, sub-national, national, regional and global scales. To give just a few examples: National Parks and Forestry authorities, landowners, local and provincial government, national politicians and civil servants, conservation and development NGOs, regional and global development banks and aid organisations, corporations, regional economic blocs, global agreements and institutions.

Often, it will not be possible to tackle all these audiences at once. Priority audiences should be selected through an analysis of the long-term threats and obstacles to IBA conservation. What policy shifts would help to eliminate these, and which audiences can bring about these shifts if persuaded to do so?