You may have noticed that we have taken the bold step to carry online advertising. We’ve done this for one reason – to raise extra funds to help us undertake our global conservation work.
By simply visiting our website, you will see adverts on the right-hand-side which in turn raises money for BirdLife’s work to:
- Prevent the extinction of any bird species
- Maintain and where possible improve the conservation status of all bird species
- Conserve and where appropriate improve and enlarge sites and habitats important for birds
- Help, through birds, to conserve biodiversity and to improve the quality of people’s lives
- Integrate bird conservation into sustaining people’s livelihoods
We hope you agree with our approach – it’s the same as running ads in a newsletter or magazine to pay for the operational costs of the production. We are doing the same, but for our website.
We work hard to ensure the adverts are relevant, well designed and don’t detract from the content of our website or your use of it. If you have any views on our decision to carry advertising, please send them to webeditor@birdlife.org.
Advertise with BirdLife
BirdLife International is the world’s leading bird conservation organisation operating, through it’s partner organisations, in over 100 countries and territories. The BirdLife International network are the leading global authority on the status of birds, their habitats and the issues affecting them.
A Valuable Audience
BirdLife International generates 600,000 page impressions per month from a unique audience of 100,000 highly educated, web savvy, environmentally aware and wealthy individuals.
- 80% have a degree or international equivalent.
- 20% earn more than £75K per annum
- 78% are under 50 years old
- 62% are 35-49
(Source: Quantcast 2009)
The BirdLife audience is also represented across a variety of different interest groups. They purchase and replace optical and camera equipment regularly, they travel frequently, staying in hotels and flying on a regular basis.
- 26% Photographer
- 72% Birdwatcher
- 40% Conservationist
- 20% Scientist
A Valuable Editorial Environment
The BirdLife International website delivers cutting edge news, features and scientific analysis on conservation, habitat preservation and the world’s bird species. In addition The BirdLife Data Zone is one of world’s most comprehensive repositaries of information on all 10,000 of the world’s species. These features combine to provide advertisers with a rich and engaging editorial environment against which to align their brands.
A Strong Audience Relationship
Users of BirdLife trust and rely on the BirdLife.org content, from a scientific, philanthropic as well as a general interest perspective. The BirdLife brand is known and respected by it’s users for it’s integrity, scientific accuracy and credibility.
This creates a strong audience relationship, offering advertisers the media for more effective ad campaigns. This unique relationship between an audience and a web brand allows advertisers a deeper engagement with users within a trusted environment.
- 80% of BirdLife users access the site on a weekly basis
- 40% of BirdLife Users have the site bookmarked
(Source: BirdLife Web Survey 2009)
Site Advertising Opportunities
BirdLife International offers a variety of advertising zones that may be purchased by CPM, the week or a month buyout. Our pricing is competitive and our Media and Advertising Kit offers a full profile on BirdLife including key demographics and analytics. To receive your copy, contact the Advertising Department via email.
Online Sponsorship and Creative Solutions
Beyond the standard advertising zones, we like to take our advertising partners deeper into our brand. BirdLife offers a variety of sponsorship options and we also welcome any ideas or suggestions you might have. Drop us a line. Online Sponsorships, for example, sponsor our Datazone section. Creative Solutions with flash games and interactive content sponsorship.
Our advertising partner
Our advertising and creative solutions are purchased through our advertising partner, Digital Spring.
DS exclusively represents charities, whose site audiences cater to photographers, scientists, cultural influencers, decision makers, early adopters and business leaders. Unlike others, Digital Spring only works with the charity sector, understanding the sensitive nature of the audience and ensuring high quality, ethical and appropriate advertising at all times. Digital Spring values ethical business operations and quality creative to ensure the highest standards possible for the charities it represents.
Call 020 8123 7776 or Skype rob.llewellyn
